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CTN Solutions has been serving the greater Philadelphia area since 1997, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Big Data Is Revolutionizing Business

Big Data Is Revolutionizing Business

Traditionally, small businesses don’t use their data in the same way as larger companies. This may be because they think they do not have much data. Well, I’m here to tell you that even small businesses can have big data. Let’s go over three ways small business can use their data to their benefit.

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How Do You Feel About ISPs Selling Your Internet Browsing History?

How Do You Feel About ISPs Selling Your Internet Browsing History?

In October of 2016, the Federal Communications Commission designed a set of rules known as the Broadband Consumer Privacy Proposal. These rules had intended to flip the status quo and require Internet service providers (ISPs) to gain their customers’ permission before they harvested their browsing histories to sell to advertisers. This proposal is now moot with the establishment of a new law that passed through Congress and was signed by President Trump in April 2017.

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Collecting Data is Easy, Using it to Benefit Your Business is the Challenge

Collecting Data is Easy, Using it to Benefit Your Business is the Challenge

Big data is a trend that’s gaining traction in the business environment. By taking a close look at the data that you collect, and identifying trends, you can potentially predict how your business can perform, and how your clients will respond to your products or services. Yet, there are two major questions that you need to ask: how are you going to use this data, and is the data that you’ve collected specifically to achieve that goal?


Big data, according to Gartner’s IT glossary, is “high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.” In other words, businesses collect this data, and then use tools to analyze it to find trends and other useful information that can be used to improve the way that they do business. Yet, there’s one thing that can holds businesses back, and it’s in the actual data that they collect.

The problem here is that, even if you manage to collect all sorts of data and analytics, how much of it is actually useful and relevant to your organization’s operations? For example, as an IT company, we could take a critical analysis of support requests that technology companies receive, and see if there are common themes amongst them. This would help us by allowing us to build out workflows to combat the commonly-occurring issues. However, since we typically target SMBs, any information related to how enterprises handle their technology would be, while somewhat helpful, not nearly as useful as examining the major pain points of small businesses.

For your organization, big data, depending on what your goods and services are, can help you better target your audience and find potential buyers. Therefore, you want big data that accounts for your target audience, and information outside this realm won’t necessarily help you.

Granted, big data doesn’t always seem to make sense; at least, not for Tom Goodwin at Forbes. He explains that the human condition itself is counterproductive to big data, and that we often act in unpredictable ways: “Big Data doesn’t get how weird we are. Big data can’t explain how I can be a Guardian reading, Whole Foods loving, Golf playing guy that owns an old lowered plastidipped BMW with spinning chrome wheels. Well, I know I can’t. People are irrational, they do things for strange reasons that even they don’t understand. They may explain it, but they will post rationalize to seem more logical.”

Basically, what big data comes down to isn’t just about the data that you collect, but what you manage to do with it. While you might be able to predict some things, it’s important to take what you collect with a grain of salt, as when dealing with people, chances are that when you try to predict their actions, you’ll continue to be astounded on a daily basis. That’s just how we are as individuals, and until an algorithm can understand that, big data will be an interesting way to almost guess an outcome.

How will your business take advantage of big data? Let us know in the comments, and be sure to subscribe to our blog for more tech news and tricks.

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Professional Sports Add The Internet of Things to the Playbook

b2ap3_thumbnail_nfl_iot_400.jpgThere are those in the technology world that argue that professional sports are of marginal importance. Grown men and women, getting paid vast sums of money by fat-cats that make the average successful business owner look like a pauper, to play games that millions of children play everyday. However, according to a poll taken by CNN/USA Today/Gallup, nearly two-thirds of American respondents admitted to being sports fans. In other nations around the world, the sports that fans follow may differ, but percentages are similar to, or exceed those in the U.S.

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26 Billion Connected Devices By 2020 Will Dramatically Change Things

b2ap3_thumbnail_indroducing_big_data_400.jpgThe incorporation of mobile devices into day-to-day life has changed the culture significantly. In fact, when Apple introduced “iPhone” less than a decade ago, Steve Jobs famously said, “It’s like your life in your pocket.” Now, over eight years on from the launch of the first iPhone, it’s hard to remember what life was like before you had a full-function information system in the palm of your hand. We’ve come to rely heavily on these devices, driving mobile profits up and creating a market that didn’t have any substance only a short time ago.

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Big Data Trends Can Unlock Your Business’s Potential

b2ap3_thumbnail_big_data_can_work_for_you_400.jpgBig data analytics might be changing the way businesses look at data, but how much can be changed without a deeper understanding of what causes these trends? Your business model has everything to gain from understanding why and how big data trends come to be. In essence, understanding how the trends behind big data work is arguably more important than the statistics of big data itself.

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Using Big Data Gives You a Big Competitive Advantage

b2ap3_thumbnail_analyze_your_big_data_400.jpgToday’s technology has accomplished a ton of fascinating things, but none are more important for the average business than big data analytics. When considering the incredibly competitive nature of the business environment, anything that gives your company an edge is a welcome addition to your strategy, and it’s more important than ever before to heed this call to action.

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3 Big Data Solutions for Modern Businesses

b2ap3_thumbnail_big_data_help_400.jpgBig Data is an important part of any business. Without understanding trends in the consumer populace, how can you hope to sell your product? Unfortunately, many companies don't know how to handle big data, and this holds back their earning potential significantly.

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